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Berkley

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Berkley
Article code BHBST112-PHEN
$14.99
Hank Cherry wins back-to-back Bassmaster Classic championships using a new jerkbait he helped design, the Stunna. Read more
Berkley
Stunna Jerk Bait
Hank Cherry wins back-to-back Bassmaster Classic championships using a new jerkbait he helped design, the Stunna.
$14.99
Berkley
Article code GH3-BL
$7.99
Berkley Gulp! truly is the next generation in soft bait! Read more
Berkley
Gulp! Hellgramite
Berkley Gulp! truly is the next generation in soft bait!
$7.99
Berkley
Article code PCATS132-ALG
$4.99
Berkley PowerBait makes novice anglers good and good anglers great! Ideal for trout, crappie, and all panfish. Read more
Berkley
PowerBait Pre-Rigged Atomic Teasers
Berkley PowerBait makes novice anglers good and good anglers great! Ideal for trout, crappie, and all panfish.
$4.99
Berkley
Article code PBMSCHC3-ACR
$7.99
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. Read more
Berkley
PowerBait MaxScent Chigger Craw
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen.
$7.99
Berkley
Article code BHBFS5JR-BCH
$10.99
Another take on a classic bait design with legendary crankbait angler and designer David Fritts. Read more
Berkley
Frittside Crankbait
Another take on a classic bait design with legendary crankbait angler and designer David Fritts.
$10.99
Berkley
Article code PBMSLG2.75-BBB
$7.99
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. Read more
Berkley
PowerBait Maxscent Lil' General
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen.
$7.99
Berkley
Article code BFSVF6-15
$9.99
BERKLEY® FluoroShield™ is the best of both worlds; a co-polymer core with a fluorocarbon coating. Read more
Berkley
FluoroShield Line
BERKLEY® FluoroShield™ is the best of both worlds; a co-polymer core with a fluorocarbon coating.
$9.99
Berkley
Article code XLFS2-15
$8.99
The Best Trilene XL Ever!  Read more
Berkley
Trilene XL Monofilament Line
The Best Trilene XL Ever! 
$8.99
Berkley
Article code BTBMP-AST1
$14.99
Berkley® PowerBait® Trout bait is moldable and easy to use. Read more
Berkley
PowerBait Trout Bait Assortment
Berkley® PowerBait® Trout bait is moldable and easy to use.
$14.99
Berkley
Article code BUFLFS4-42
$19.99
New and improved FireLine® is smoother, tougher, and more sensitive! Read more
Berkley
FireLine Braided Line
New and improved FireLine® is smoother, tougher, and more sensitive!
$19.99
Berkley
Article code PBMSDW5-BBB
$7.99
Length and suppleness of bait make it a great shaky head worm. Read more
Berkley
PowerBait MaxScent D-Worm
Length and suppleness of bait make it a great shaky head worm.
$7.99
Berkley
Article code PBMSCH4-BL
$7.99
The soft, yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait. Read more
Berkley
PowerBait MaxScent Creature Hawg
The soft, yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.
$7.99
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Berkley

The Berkley story is deeply rooted in the idea of the American Dream. It is about humble beginnings and unexpected success. It's about hard work, struggle, and tough times. And it's about building partnerships to accomplish goals. Still, the story of Berkley is much more than the story of Berkley Bedell. It's also the story of dedicated co-workers and loyal customers, who were equally willing to take risks.