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Berkley

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Berkley
Article code BHBWT8.5-BMUST
$8.99
Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. Read more
Berkley
Wild Thang Crankbait
Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits.
$8.99
Berkley
Article code VPS2-15
$6.99
One of the great values in 100% fluorocarbon line! Read more
Berkley
Vanish Fluorocarbon Line
One of the great values in 100% fluorocarbon line!
$6.99
Berkley
Article code TFPS4-15
$10.99
Choice of the pros for nearly 10 years! Read more
Berkley
Trilene 100% Fluorocarbon Line
Choice of the pros for nearly 10 years!
$10.99
Berkley
Article code BUFLFS4-42
$19.99
New and improved FireLine® is smoother, tougher, and more sensitive! Read more
Berkley
FireLine Braided Line
New and improved FireLine® is smoother, tougher, and more sensitive!
$19.99
Berkley
Article code FSN19SKHD1/16-BL
$6.99
The round ball shakey head is a tried- and-true classic design. Read more
Berkley
Fusion19 Shakey Head Jig
The round ball shakey head is a tried- and-true classic design.
$6.99
Berkley
Article code BTCHY2
$5.99
Berkley PowerBait makes novice anglers good and good anglers great! Read more
Berkley
PowerBait Natural Scent Trout Bait
Berkley PowerBait makes novice anglers good and good anglers great!
$5.99
Berkley
Article code TDIP-CRN
$4.69
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving Read more
Berkley
PowerBait Trout Dip
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving
$4.69
Berkley
Article code FSN19OCT8
$4.49
One of the most popular styles, the Octopus is a multi-species hook that can accommodate a wide variety of live and artificial baits. Read more
Berkley
Fusion19 Octopus Hooks
One of the most popular styles, the Octopus is a multi-species hook that can accommodate a wide variety of live and artificial baits.
$4.49
Berkley
Article code PBMSLT2.5-CEHC
$8.99
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. Read more
Berkley
PowerBait MaxScent Lil' Trooper
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen.
$8.99
Berkley
Article code PBHFMT3-BGW
$4.99
Berkley PowerBait makes novice anglers good and good anglers great! Read more
Berkley
PowerBait Floating Mice Tails
Berkley PowerBait makes novice anglers good and good anglers great!
$4.99
Berkley
Article code PBMSCHC3-ACR
$8.99
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. Read more
Berkley
PowerBait MaxScent Chigger Craw
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen.
$8.99
Berkley
Article code BHBFS5JR-BCH
$10.99
Another take on a classic bait design with legendary crankbait angler and designer David Fritts. Read more
Berkley
Frittside Crankbait
Another take on a classic bait design with legendary crankbait angler and designer David Fritts.
$10.99
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Berkley

The Berkley story is deeply rooted in the idea of the American Dream. It is about humble beginnings and unexpected success. It's about hard work, struggle, and tough times. And it's about building partnerships to accomplish goals. Still, the story of Berkley is much more than the story of Berkley Bedell. It's also the story of dedicated co-workers and loyal customers, who were equally willing to take risks.