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Berkley

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Berkley
Article code PBMSFW4-BL
$7.99
Perfect drop shot bait that quivers and wiggles with the smallest movements. Read more
Berkley
PowerBait MaxScent Flat Worm
Perfect drop shot bait that quivers and wiggles with the smallest movements.
$7.99
Berkley
Article code PBTCM3.4-HDSVS
$6.99
Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Minnow features a lifelike profile and high-definition colors that mimic real bait. It's anatomically correct tail mimics live baitfish. The body shape is ideal Read more
Berkley
PowerBait The Champ Minnow
Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Minnow features a lifelike profile and high-definition colors that mimic real bait. It's anatomically correct tail mimics live baitfish. The body shape is ideal
$6.99
Berkley
Article code PCATS132-ALG
$4.99
Berkley PowerBait makes novice anglers good and good anglers great! Ideal for trout, crappie, and all panfish. Read more
Berkley
PowerBait Pre-Rigged Atomic Teasers
Berkley PowerBait makes novice anglers good and good anglers great! Ideal for trout, crappie, and all panfish.
$4.99
Berkley
Article code PBGL90-BBF
$7.99
The PowerBait® Gilly is Pro Designed by Bassmaster Classic® Champion Mike “IKE” Iaconelli. Read more
Berkley
PowerBait Gilly Swimbait
The PowerBait® Gilly is Pro Designed by Bassmaster Classic® Champion Mike “IKE” Iaconelli.
$7.99
Berkley
Article code GDTN-CCHR
$6.99
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Read more
Berkley
Gulp! Trout Nuggets
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!
$6.99
Berkley
Article code GDTG2-CCHR
$6.99
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Read more
Berkley
Gulp! Trout Dough
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!
$6.99
Berkley
Article code VPS2-15
$5.99
One of the great values in 100% fluorocarbon line! Read more
Berkley
Vanish Fluorocarbon Line
One of the great values in 100% fluorocarbon line!
$5.99
Berkley
Article code BHBST112-PHEN
$14.99
Hank Cherry wins back-to-back Bassmaster Classic championships using a new jerkbait he helped design, the Stunna. Read more
Berkley
Stunna Jerk Bait
Hank Cherry wins back-to-back Bassmaster Classic championships using a new jerkbait he helped design, the Stunna.
$14.99
Berkley
Article code GAFHPMI21/2-BS
$9.99
Gulp! Alive! baits offer the best alternative to live bait ever produced. Read more
Berkley
Gulp! Alive! Minnow 1/2 Pint
Gulp! Alive! baits offer the best alternative to live bait ever produced.
$9.99
Berkley
Article code GH3-BL
$7.99
Berkley Gulp! truly is the next generation in soft bait! Read more
Berkley
Gulp! Hellgramite
Berkley Gulp! truly is the next generation in soft bait!
$7.99
Berkley
Article code GHMIN1-BS
$4.99
Stop messing around with the hassles of live bait and those other plastics and simply grab a convenient bag of Gulp! Read more
Berkley
Gulp! Minnow
Stop messing around with the hassles of live bait and those other plastics and simply grab a convenient bag of Gulp!
$4.99
Berkley
Article code GHFPC1-NC
$4.99
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Read more
Berkley
Gulp! Floating Pinched Crawler
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!
$4.99
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Berkley

The Berkley story is deeply rooted in the idea of the American Dream. It is about humble beginnings and unexpected success. It's about hard work, struggle, and tough times. And it's about building partnerships to accomplish goals. Still, the story of Berkley is much more than the story of Berkley Bedell. It's also the story of dedicated co-workers and loyal customers, who were equally willing to take risks.