Berkley
$14.99
Hank Cherry wins back-to-back Bassmaster Classic championships using a new jerkbait he helped design, the Stunna.
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Berkley
Stunna Jerk Bait
Hank Cherry wins back-to-back Bassmaster Classic championships using a new jerkbait he helped design, the Stunna.
$14.99
$7.99
Berkley Gulp! truly is the next generation in soft bait!
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$4.99
Berkley PowerBait makes novice anglers good and good anglers great! Ideal for trout, crappie, and all panfish.
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Berkley
PowerBait Pre-Rigged Atomic Teasers
Berkley PowerBait makes novice anglers good and good anglers great! Ideal for trout, crappie, and all panfish.
$4.99
$7.99
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen.
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Berkley
PowerBait MaxScent Chigger Craw
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen.
$7.99
$10.99
Another take on a classic bait design with legendary crankbait angler and designer David Fritts.
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Berkley
Frittside Crankbait
Another take on a classic bait design with legendary crankbait angler and designer David Fritts.
$10.99
$7.99
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen.
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Berkley
PowerBait Maxscent Lil' General
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen.
$7.99
$9.99
BERKLEY® FluoroShield™ is the best of both worlds; a co-polymer core with a fluorocarbon coating.
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Berkley
FluoroShield Line
BERKLEY® FluoroShield™ is the best of both worlds; a co-polymer core with a fluorocarbon coating.
$9.99
$14.99
Berkley® PowerBait® Trout bait is moldable and easy to use.
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Berkley
PowerBait Trout Bait Assortment
Berkley® PowerBait® Trout bait is moldable and easy to use.
$14.99
$19.99
New and improved FireLine® is smoother, tougher, and more sensitive!
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Berkley
FireLine Braided Line
New and improved FireLine® is smoother, tougher, and more sensitive!
$19.99
$7.99
Length and suppleness of bait make it a great shaky head worm.
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Berkley
PowerBait MaxScent D-Worm
Length and suppleness of bait make it a great shaky head worm.
$7.99
$7.99
The soft, yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.
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Berkley
PowerBait MaxScent Creature Hawg
The soft, yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.
$7.99
Berkley
The Berkley story is deeply rooted in the idea of the American Dream. It is about humble beginnings and unexpected success. It's about hard work, struggle, and tough times. And it's about building partnerships to accomplish goals. Still, the story of Berkley is much more than the story of Berkley Bedell. It's also the story of dedicated co-workers and loyal customers, who were equally willing to take risks.
