PowerBait

Berkley® PowerBait® Trout bait is moldable and easy to use. The floating formula enchances dispersion of PowerBait scent and flavor. This 4-pack includes your favorite and popular colors: Chartreuse, Rainbow, Fluorescent Orange and Fluorescent Yellow. Read more

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving Read more

Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Craw features a lifelike profile and high-definition colors that mimic real bait. It's large claws float for more lifelike action. The body shape is ideal for Te Read more

Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Minnow features a lifelike profile and high-definition colors that mimic real bait. It's anatomically correct tail mimics live baitfish. The body shape is ideal Read more

Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Swimmer features a lifelike profile and high-definition colors that mimic real bait. It's large thumping paddletail displaces more water enabling fish to better Read more

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving Read more