Rapala

The lure that started it all is still the number one "go-to" lure. Read more

Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-slip cutting. Read more

From a passion of bait building as a childhood hobby, to customizing lures as a professional angler, the OG Series is born of the sawdust from Ott DeFoe’s Garage. The Rapala® Slim is a balsa, flat-sided bait with a medium wobble and tight side-to-side act Read more

Big poppin'. Big splashin'. Big bassin'. The X-Rap® Pop brings X-Rap attitude to topwater. Starting in a tail down position, its arched body shape sets lure up for a large kerplunk-pop and splash with every snap, even the slightest tug and the X-Pop comes Read more

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully pl Read more

A surface waking bait that swims with such incredible performance has to be built this tough. Just one cast and every angler will see the brilliance in it's broad waking action and a closer look at the lure itself reveals it's superior rugged design. Live Read more

Badly behaved and always looking for a fight, the BX® Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer, it is the most durable, fish catchin’ square bill ever.

Construction - Balsa Core and Copolymer Outer Shell Read more

The Shadow Rap® combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble. Rapala has perfected the natural minnow action in this new jerkbait that triggers fish in three ways: on the kick, on a slow fading fall and on Read more

Big poppin'. Big splashin'. Big bassin'. The X-Rap attitude to topwater. Arched body shape sets lure up for a large kerplunk-pop and splash with every snap, even the slightest tug and the X-Pop comes to life.


Deep Cupped Lip
Loud Pop and Splash
Internal Read more

The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out, make co Read more

The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture an Read more