Rapala

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Read more

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. Read more

The BX® Minnow, like the BX® Swimmer, now give anglers the option to fish a balsa style action in the most extreme, rugged conditions. Read more

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series™ is born of the sawdust from Ott DeFoe’s Garage. Read more

Badly behaved and always looking for a fight, the BX® Mid Brat is one tough little cookie. Read more

The lure that started it all is still the number one "go-to" lure. Read more

The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Read more

Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-slip cutting. Read more

From a passion of bait building as a childhood hobby, to customizing lures as a professional angler, the OG Series is born of the sawdust from Ott DeFoe’s Garage. The Rapala® Slim is a balsa, flat-sided bait with a medium wobble and tight side-to-side act Read more

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully pl Read more

A surface waking bait that swims with such incredible performance has to be built this tough. Just one cast and every angler will see the brilliance in it's broad waking action and a closer look at the lure itself reveals it's superior rugged design. Live Read more