Rapala

A surface waking bait that swims with such incredible performance has to be built this tough. Just one cast and every angler will see the brilliance in it's broad waking action and a closer look at the lure itself reveals it's superior rugged design. Live Read more

From a passion of bait building as a childhood hobby, to customizing lures as a professional angler, the OG Series is born of the sawdust from Ott DeFoe’s Garage. Read more

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Read more

Make fast work of landing and releasing your catch without harm to you or the fish. Read more

Designed for years of reliable service. Read more

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. Read more

The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Read more

Get accurate measurements of all your fish. Read more

Double-sided, ultra- fine carbon steel cutting edge. Silicone treated for corrosion-resistance. Read more

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series™ is born of the sawdust from Ott DeFoe’s Garage. Read more

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Read more

The Mini Digital Scale measures up to 50 lbs. with precision accuracy. Read more