Strike King

Compared to traditional soft plastic lures, Strike King®'s revolutionary Super Finesse Worms are softer, more flexible, have loads more action and are much more durable. Read more

The flat-sided crankbait is back, and its moving with a Tennessee swagger.  Read more

The Strike King Hybrid Hunter Jr. features a fat bodied, flat sided shape with a unique, “L-Shaped” 90-degree bill that combine to create a hard thumping, exaggerated hunting action with an extremely loud rattle that causes fish to strike with a vengeance Read more

Perfect for shallow water and power fishing. Read more

The KVD Splash Jr. is the perfect balance of spitting, chugging and walking to entice topwater strikes. Read more

The Strike King Ocho Stick Worm is constructed from the world's best plastic material and has a unique 8-sided design. This design allows the bait to move with a smooth wavelike motion, especially during the fall. This all-action soft bait can be pitched Read more

Strike King® Coffee Tubes are scented with real coffee bean granules and coffee bean oil. Read more

The Strike King® Shim-E-Stick is great alternative to the sinking stick bait style of soft plastics baits. Read more

The Strike King KVD 200 Jerkbait lineup, like its brethren the KVD 100, provides a perfect combination of roll, wiggle, and flash that bass anglers crave in a hard bait. Read more

Strike King’s Tour Grade Mini Mag Jig Head is designed to use with finesse-sized worms for stand up and shaky head fishing styles. Read more

Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size.  Read more

Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. Read more