Strike King

The flat-sided crankbait is back, and its moving with a Tennessee swagger.  Read more

The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait. Read more

The Strike King Hybrid Hunter Jr. features a fat bodied, flat sided shape with a unique, “L-Shaped” 90-degree bill that combine to create a hard thumping, exaggerated hunting action with an extremely loud rattle that causes fish to strike with a vengeance Read more

The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to work, far casting, premium “walk-the-dog” topwater lure with great action. Read more

The KVD Splash Jr. is the perfect balance of spitting, chugging and walking to entice topwater strikes. Read more

Designed and approved by Kevin Van Dam, the Strike King KVD Sexy Frog is the finest, feature-packed frog-style bait ever from Strike King. Perfect for heavy cover and open water applications, it features a super sharp Gamakatsu hook, a soft collapsible bo Read more

Bladed swim jigs belong in every bass angler's arsenal! Read more

Strike King Lures is proud to introduce the KVD Sexy Dawg. BASS Elite Series Angler, Kevin VanDam, designed the KVD Sexy Dawg to be an easy to walk, far casting, and premium “walk the dog” topwater lure. Available in two sizes, the KVD Sexy Dawg Features Read more

Perfect for shallow water and power fishing. Read more

Strike King's Rage Tail Lizard moves more water than its sleek, smooth body would warrant. More bites for you! Read more

Perfect for shallow water, power fishing. Read more

The Strike King KVD 200 Jerkbait lineup, like its brethren the KVD 100, provides a perfect combination of roll, wiggle, and flash that bass anglers crave in a hard bait. Read more