Baits

Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. Read more

Yo-Zuri’s Crystal Minnow Premium Classic Lures have just gotten better for freshwater!! Ten colors to attract all the predator fish! Five Real colors, mimicking the most popular styles of baitfish, as well as five go to colors for stained water!! Read more

If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natural action, the Yamamoto Senko has quickly become a favorite with anglers all over the world. The beauty of t Read more

Compared to traditional soft plastic lures, Strike King®'s revolutionary Super Finesse Worms are softer, more flexible, have loads more action and are much more durable. Read more

Preserved Fathead Minnows ready to fish. Read more

The 2.5” freaky worm is a high quality, soft plastic worm specifically designed to trigger aggression in trout, crappie, bluegill, walleye, sauger, or bass. Read more

Pautzke’s new versatile Fire Worms are effective for panfish, trout, steelhead and salmon. Read more

Strike King's Rage Tail Lizard moves more water than its sleek, smooth body would warrant. More bites for you! Read more

Specialized walk the dog soft bait. Attract bass without leaving cover. Read more

Strike King® Coffee Tubes are scented with real coffee bean granules and coffee bean oil. Read more

The BX® Minnow, like the BX® Swimmer, now give anglers the option to fish a balsa style action in the most extreme, rugged conditions. Read more