Baits

The Strike King Hybrid Hunter Jr. features a fat bodied, flat sided shape with a unique, “L-Shaped” 90-degree bill that combine to create a hard thumping, exaggerated hunting action with an extremely loud rattle that causes fish to strike with a vengeance Read more

If you've never dropshotted a jerkbait, now's the time. The Strike King® 3X Z-Too Jerkbait answers the needs of the small circle of anglers who've actually tried this deadly secret presentation. Read more

Designed and approved by Kevin Van Dam, the Strike King KVD Sexy Frog is the finest, feature-packed frog-style bait ever from Strike King. Perfect for heavy cover and open water applications, it features a super sharp Gamakatsu hook, a soft collapsible bo Read more

Strike King® & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Read more

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Read more

The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Read more

From a passion of bait building as a childhood hobby, to customizing lures as a professional angler, the OG Series is born of the sawdust from Ott DeFoe’s Garage. The Rapala® Slim is a balsa, flat-sided bait with a medium wobble and tight side-to-side act Read more

The flat-sided crankbait is back, and its moving with a Tennessee swagger.  Read more

The Terminator’s Walking Frog works as good as it looks. Designed tip to tail to convert blow-ups into hook-ups, it’s a more productive frog, designed to maximize its hook’s efficiency. Not only does it have a great walking action, it has features inside Read more

Great for targeting finicky fish of any species, the Wiggle Wart is a fabled lure with many a fish story to be told. Legendary side-to-side action at all speeds with a loud rattle and just the right patterns for any condition. Featuring premium VMC® super Read more

So real , even the fish can't tell ! Read more

Specialized walk the dog soft bait. Attract bass without leaving cover. Read more