Baits

A surface waking bait that swims with such incredible performance has to be built this tough. Just one cast and every angler will see the brilliance in it's broad waking action and a closer look at the lure itself reveals it's superior rugged design. Live Read more

This small crankbait has a superior combination of casting distance, swimming action, maneuverability, and real life-life profile. Read more

The Kaera features a unique body shape and hook position to hide the point of the hooks to lessen snags while the wide hook gives an excellent hookup ratio. Read more

Designed by Alex Peric, the Googan Baits Drag n Drop is a finesse killer. The 5" drop shot worm has a bait-fish profile. Whether you’re fishing offshore or faced with pressured fish, this little bass snack should be able to produce a bite. Read more

Reaction Innovations' soft plastic baits are becoming the hottest baits in the bass fishing market. The reason for their success is easy to see once you get one of their baits in your hands. Read more

Little Dippers are a scaled down version of the Skinny Dipper with the same great action.   Read more

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Read more

Similar to the popular HD Trout, this smaller size was built for smaller applications like creeks and shallow fishing areas. Read more

So real, even the fish can't tell! Read more

So real , even the fish can't tell ! Read more

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Read more

The flat-sided crankbait is back, and its moving with a Tennessee swagger.  Read more