Baits

The Kaera features a unique body shape and hook position to hide the point of the hooks to lessen snags while the wide hook gives an excellent hookup ratio. Read more

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Read more

Yo-Zuri’s Crystal Minnow Premium Classic Lures have just gotten better for freshwater!! Ten colors to attract all the predator fish! Five Real colors, mimicking the most popular styles of baitfish, as well as five go to colors for stained water!! Read more

Specialized walk the dog soft bait. Attract bass without leaving cover. Read more

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. Read more

The soft, yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait. Read more

The BX® Minnow, like the BX® Swimmer, now give anglers the option to fish a balsa style action in the most extreme, rugged conditions. Read more

The 6th Sense Vega Frog is hitting the market after years of R&D from our Team 6 experts and hitting it HARD. Read more

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. Read more

Berkley PowerBait makes novice anglers good and good anglers great! Ideal for trout, crappie, and all panfish. Read more

The lure that started it all is still the number one "go-to" lure. Read more

The Finesse TRD is designed specifically for the finesse style of fishing, more commonly known as the Ned Rig. Read more