Baits

Perfect drop shot bait that quivers and wiggles with the smallest movements. Read more

Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Minnow features a lifelike profile and high-definition colors that mimic real bait. It's anatomically correct tail mimics live baitfish. The body shape is ideal Read more

The 2.5” freaky worm is a high quality, soft plastic worm specifically designed to trigger aggression in trout, crappie, bluegill, walleye, sauger, or bass. Read more

Finesse Profile Minnow Type Jerkbait. Read more

Berkley PowerBait makes novice anglers good and good anglers great! Ideal for trout, crappie, and all panfish. Read more

The 4" freaky worm XL is a high quality, hand poured soft plastic worm specifically designed to trigger aggression in bass, walleye, or musky.Recommended use: 1/0 hook or an offset worm hook (to hook weedless) threaded straight through the nose with the h Read more

The Lil Freaky worm is 1.75 inches and designed for controlled depth jigging under a float, straight line jigging, or dead drifting. This product works great for catching trout, crappie, bluegill. 10 per pack. Read more

The PowerBait® Gilly is Pro Designed by Bassmaster Classic® Champion Mike “IKE” Iaconelli. Read more

Hank Cherry wins back-to-back Bassmaster Classic championships using a new jerkbait he helped design, the Stunna. Read more

Gulp! Alive! baits offer the best alternative to live bait ever produced. Read more

Berkley Gulp! truly is the next generation in soft bait! Read more

Stop messing around with the hassles of live bait and those other plastics and simply grab a convenient bag of Gulp! Read more