Baits

The 2.5” freaky worm is a high quality, soft plastic worm specifically designed to trigger aggression in trout, crappie, bluegill, walleye, sauger, or bass.Recommended use: 1/32 oz jig head and 1" cigar bobber. Read more

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving Read more

The Lil Freaky worm is 1.75 inches and designed for controlled depth jigging under a float, straight line jigging, or dead drifting. This product works great for catching trout, crappie, bluegill. 10 per pack. Read more

If you've never dropshotted a jerkbait, now's the time. The Strike King® 3X Z-Too Jerkbait answers the needs of the small circle of anglers who've actually tried this deadly secret presentation. Smaller than a standard jerkbait, the 3X Z-Too also floats h Read more

The 4" freaky worm XL is a high quality, hand poured soft plastic worm specifically designed to trigger aggression in bass, walleye, or musky.Recommended use: 1/0 hook or an offset worm hook (to hook weedless) threaded straight through the nose with the h Read more

The Goby is 3" long and come in packs of 8. Read more

Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Craw features a lifelike profile and high-definition colors that mimic real bait. It's large claws float for more lifelike action. The body shape is ideal for Te Read more

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving Read more

The Strike King® KVD Perfect Plastics Blade Minnow started out to be a great trailer. It ended up as a great all-around bait! This swimbait-style bait has an impressive action and profile that fish find irresistible. A segmented body and slender profile d Read more

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving Read more

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

1" floating pinched crawler
Lifelike imitation of a nightcrawler pinched in half
Non-floating version Read more

The Terminator’s Walking Frog works as good as it looks. Designed tip to tail to convert blow-ups into hook-ups, it’s a more productive frog, designed to maximize its hook’s efficiency. Not only does it have a great walking action, it has features inside Read more