Baits

The flat-sided crankbait is back, and its moving with a Tennessee swagger.  Read more

Built with hi-grade plastic, the Strike King Rage Tail Grub features a meaty ribbed body with a unique, patented tail design suited for all fishing and water conditions. The curled tail moves with a natural motion when retrieved creating a wild action and Read more

Designed and re-designed for over a year, the Strike King KVD Popping Perch was tested by the entire Strike King team, including Kevin VanDam, resulting in one of the finest hollow body popping lures ever! From the first twitch to the last, the Strike Kin Read more

Legendary professional bass angler, Kevin VanDam, spent a considerable amount of time designing and fine-tuning the original HC Square Bill. The all-new Strike King KVD 1.5 Hard Knock utilizes the same proven size and shape as the original, but now with a Read more

The Strike King Hybrid Hunter Jr. features a fat bodied, flat sided shape with a unique, “L-Shaped” 90-degree bill that combine to create a hard thumping, exaggerated hunting action with an extremely loud rattle that causes fish to strike with a vengeance Read more

Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. Read more

Strike King’s Zeus Worm is an extra large 9.5-inch worm that is developed with the advanced Perfect Plastics pouring system to create vivid, strike-enticing colors. Read more

The Strike King Filler Worm is a 6-inch worm that is designed to be fished for a finesse presentation, featuring a wide head for added durability, increasing the strength of the plastic to last for multiple fish catches. Read more

By far the undefeated champion of crawfish baits in the water, Strike King’s new soft plastic Rattlin’ Rage Craw is a slender, 4” crawfish imitator, pre-rigged with a glass sound chamber imbedded in the tail to emit a powerful rattle and attract fish. Read more

Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. Read more

Strike King's Rage Tail Lizard moves more water than its sleek, smooth body would warrant. More bites for you! Read more

The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait. Read more