Hard Baits

Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. Read more

Yo-Zuri’s Crystal Minnow Premium Classic Lures have just gotten better for freshwater!! Ten colors to attract all the predator fish! Five Real colors, mimicking the most popular styles of baitfish, as well as five go to colors for stained water!! Read more

The BX® Minnow, like the BX® Swimmer, now give anglers the option to fish a balsa style action in the most extreme, rugged conditions. Read more

The lure that started it all is still the number one "go-to" lure. Read more

The Trout Magnet Crank is designed for trout but is deadly for all species. Read more

Perfect for shallow water and power fishing. Read more

Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. Read more

Realistic swimming action that drives fish wild! Read more

Ideal action for vicious strikes on the surface! Read more

This small crankbait has a superior combination of casting distance, swimming action, maneuverability, and real life-life profile. Read more

Similar to the popular HD Trout, this smaller size was built for smaller applications like creeks and shallow fishing areas. Read more

The Rebel microCrawfish is a super ultralight version of the legendary Wee Crawfish. Like all of the baits in the Rebel microCritter Series, the microCrawfish features a single barbless hook instead of troublesome tiny trebles. Read more