RapalaUltra Light Minnow
Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits.
Lucky CraftLC Pointer 78
The POINTER has been designed with a very low center of gravity through the use of special brass weights.
With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish.
The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve.
Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true.
The BX® Minnow, like the BX® Swimmer, now give anglers the option to fish a balsa style action in the most extreme, rugged conditions.
BerkleyHit Stick Jerkbait
The Hit Stick delivers ultimate versatility with action that can be used as a finesse jerk bait, trolling bait, or casting bait for all predator fish.
RapalaOriginal Floating Lure
The lure that started it all is still the number one "go-to" lure.
BerkleyStunna Jerk Bait
Hank Cherry wins back-to-back Bassmaster Classic championships using a new jerkbait he helped design, the Stunna.
Leland LuresTrout Magnet Crank
The Trout Magnet Crank is designed for trout but is deadly for all species.
Strike KingKVD 200 Jerkbait
The Strike King KVD 200 Jerkbait lineup, like its brethren the KVD 100, provides a perfect combination of roll, wiggle, and flash that bass anglers crave in a hard bait.
Strike KingKVD 100 Jerkbait
The Strike King KVD 100 Jerkbait roster offers bass anglers a hard bait, which provides the roll, wiggle, and flash of live prey to urge hungry mouths to strike instinctively!