Shallow Diving Jerk Baits

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Read more

The Trout Magnet Crank is designed for trout but is deadly for all species. Read more

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. Read more

The BX® Minnow, like the BX® Swimmer, now give anglers the option to fish a balsa style action in the most extreme, rugged conditions. Read more

The Hit Stick delivers ultimate versatility with action that can be used as a finesse jerk bait, trolling bait, or casting bait for all predator fish. Read more

The lure that started it all is still the number one "go-to" lure. Read more

The Strike King KVD 100 Jerkbait roster offers bass anglers a hard bait, which provides the roll, wiggle, and flash of live prey to urge hungry mouths to strike instinctively! Read more

The Shadow Rap® combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble. Rapala has perfected the natural minnow action in this new jerkbait that triggers fish in three ways: on the kick, on a slow fading fall and on Read more