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Soft Baits

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Jackall Lures
Article code JKAERA-BLKG
$9.99
The Kaera features a unique body shape and hook position to hide the point of the hooks to lessen snags while the wide hook gives an excellent hookup ratio. Read more
Jackall Lures
Kaera Frog
The Kaera features a unique body shape and hook position to hide the point of the hooks to lessen snags while the wide hook gives an excellent hookup ratio.
$9.99
Mimic Baits
Article code FH3-#010
$6.49
So real , even the fish can't tell ! Read more
Mimic Baits
Mimic 3" Floating Helgramite
So real , even the fish can't tell !
$6.49
Googan Baits
Article code GDD-5-CAL
$5.99
Designed by Alex Peric, the Googan Baits Drag n Drop is a finesse killer. The 5" drop shot worm has a bait-fish profile. Whether you’re fishing offshore or faced with pressured fish, this little bass snack should be able to produce a bite. Read more
Googan Baits
Googan Baits Drag N' Drop
Designed by Alex Peric, the Googan Baits Drag n Drop is a finesse killer. The 5" drop shot worm has a bait-fish profile. Whether you’re fishing offshore or faced with pressured fish, this little bass snack should be able to produce a bite.
$5.99
Zoom
Article code 023-019
$5.19
The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt both limit-sized bass and the biggest fish on your lake. Rigged weightless, it skitters across the surface l Read more
Zoom
Zoom Super Fluke
The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt both limit-sized bass and the biggest fish on your lake. Rigged weightless, it skitters across the surface l
$5.19
Reaction Innovations
Article code RISWB004
$5.49
Reaction Innovations' soft plastic baits are becoming the hottest baits in the bass fishing market. The reason for their success is easy to see once you get one of their baits in your hands. Read more
Reaction Innovations
Sweet Beaver 4.20
Reaction Innovations' soft plastic baits are becoming the hottest baits in the bass fishing market. The reason for their success is easy to see once you get one of their baits in your hands.
$5.49
Reaction Innovations
Article code RILD092
$6.25
Little Dippers are a scaled down version of the Skinny Dipper with the same great action.   Read more
Reaction Innovations
Little Dipper
Little Dippers are a scaled down version of the Skinny Dipper with the same great action.  
$6.25
Strike King
Article code FIN4-103
$6.99
Compared to traditional soft plastic lures, Strike King®'s revolutionary Super Finesse Worms are softer, more flexible, have loads more action and are much more durable. Read more
Strike King
3X Super Finesse Worm
Compared to traditional soft plastic lures, Strike King®'s revolutionary Super Finesse Worms are softer, more flexible, have loads more action and are much more durable.
$6.99
Gary Yamamoto Custom Baits
Article code NYM-9S-10-958
$7.89
If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natural action, the Yamamoto Senko has quickly become a favorite with anglers all over the world. The beauty of t Read more
Gary Yamamoto Custom Baits
Gary Yamamoto Yamasenko
If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natural action, the Yamamoto Senko has quickly become a favorite with anglers all over the world. The beauty of t
$7.89
Strike King
Article code PIPPKVD-10
$11.99
Designed and re-designed for over a year, the Strike King KVD Popping Perch was tested by the entire Strike King team, including Kevin VanDam, resulting in one of the finest hollow body popping lures ever! From the first twitch to the last, the Strike Kin Read more
Strike King
Strike King KVD Pipsqueak Popping Perch
Designed and re-designed for over a year, the Strike King KVD Popping Perch was tested by the entire Strike King team, including Kevin VanDam, resulting in one of the finest hollow body popping lures ever! From the first twitch to the last, the Strike Kin
$11.99
NetBait
Article code NX65503
$4.79
Another great addition to the famed Paca™ line of baits, the NetBait Paca™ Slim delivers a thinned-down profile that really shines in-terms of raw attraction and versatility. Read more
NetBait
BaitFuel Paca Slim
Another great addition to the famed Paca™ line of baits, the NetBait Paca™ Slim delivers a thinned-down profile that really shines in-terms of raw attraction and versatility.
$4.79
Roboworm
Article code ROSF8296
$4.79
The Roboworm Fat Straight Tail Worm brings you the classic soft plastic worm shape with the clean colors and hand-poured quality you are used to getting from Roboworm - the Country's premier plastic worm company. Read more
Roboworm
Straight Fat Tail Worm
The Roboworm Fat Straight Tail Worm brings you the classic soft plastic worm shape with the clean colors and hand-poured quality you are used to getting from Roboworm - the Country's premier plastic worm company.
$4.79
Reaction Innovations
Article code RISKD024
$5.99
Reaction Innovation's creativity has once again developed a bait that will put fish in the boat when others won't. The Skinny Dipper is a soft plastic bait that can be effective in and around all types of structure. Read more
Reaction Innovations
Skinny Dipper
Reaction Innovation's creativity has once again developed a bait that will put fish in the boat when others won't. The Skinny Dipper is a soft plastic bait that can be effective in and around all types of structure.
$5.99
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