Soft Baits

If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natural action, the Yamamoto Senko has quickly become a favorite with anglers all over the world. The beauty of t Read more

Compared to traditional soft plastic lures, Strike King®'s revolutionary Super Finesse Worms are softer, more flexible, have loads more action and are much more durable. Read more

Preserved Fathead Minnows ready to fish. Read more

The 2.5” freaky worm is a high quality, soft plastic worm specifically designed to trigger aggression in trout, crappie, bluegill, walleye, sauger, or bass. Read more

Pautzke’s new versatile Fire Worms are effective for panfish, trout, steelhead and salmon. Read more

Strike King's Rage Tail Lizard moves more water than its sleek, smooth body would warrant. More bites for you! Read more

Specialized walk the dog soft bait. Attract bass without leaving cover. Read more

Strike King® Coffee Tubes are scented with real coffee bean granules and coffee bean oil. Read more

The Strike King® Shadalicious is a soft swimbait designed to catch more and bigger fish. Read more

Designed by the Googan Squad, the Googan Baits Trench Hawg 4.75" is a scaled-down version of the original Trench Hawg. Read more

The Keitech Swing Impact is a proven Tournament winner. Read more