Soft Baits

The Kaera features a unique body shape and hook position to hide the point of the hooks to lessen snags while the wide hook gives an excellent hookup ratio. Read more

So real , even the fish can't tell ! Read more

Designed by Alex Peric, the Googan Baits Drag n Drop is a finesse killer. The 5" drop shot worm has a bait-fish profile. Whether you’re fishing offshore or faced with pressured fish, this little bass snack should be able to produce a bite. Read more

The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt both limit-sized bass and the biggest fish on your lake. Rigged weightless, it skitters across the surface l Read more

Reaction Innovations' soft plastic baits are becoming the hottest baits in the bass fishing market. The reason for their success is easy to see once you get one of their baits in your hands. Read more

Little Dippers are a scaled down version of the Skinny Dipper with the same great action.   Read more

Compared to traditional soft plastic lures, Strike King®'s revolutionary Super Finesse Worms are softer, more flexible, have loads more action and are much more durable. Read more

If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natural action, the Yamamoto Senko has quickly become a favorite with anglers all over the world. The beauty of t Read more

Designed and re-designed for over a year, the Strike King KVD Popping Perch was tested by the entire Strike King team, including Kevin VanDam, resulting in one of the finest hollow body popping lures ever! From the first twitch to the last, the Strike Kin Read more

Another great addition to the famed Paca™ line of baits, the NetBait Paca™ Slim delivers a thinned-down profile that really shines in-terms of raw attraction and versatility. Read more

The Roboworm Fat Straight Tail Worm brings you the classic soft plastic worm shape with the clean colors and hand-poured quality you are used to getting from Roboworm - the Country's premier plastic worm company. Read more

Reaction Innovation's creativity has once again developed a bait that will put fish in the boat when others won't. The Skinny Dipper is a soft plastic bait that can be effective in and around all types of structure. Read more