Creature Baits

Berkley Gulp! truly is the next generation in soft bait! Read more

The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has been gaining momentum nationwide as a subtle and easy-to-master, yet amazingly effective, presentation. While Read more

The soft, yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait. Read more

Featuring the same great features as the original Rage Craw, the Strike King Rage Tail Ned Craw has been downsized to fit your favorite Ned Jigs. Unique in its ability to create a huge amount of vibration, with the slightest movement of the rod tip, the c Read more

Is your favorite soft bait the Bandito Bug? Do you wish that it would fit better on a smaller jig? This is perfect for you. At 3.3" the Junior Bandito Bug is perfect as a jig trailer or for the picky fish that just won't bite anything else. The same fish- Read more

Designed by the Googan Squad, the Googan Baits Trench Hawg 4.75" is a scaled-down version of the original Trench Hawg. Read more

The Googan Baits Bandito Bug puts off an insane strike-enticing action the second it hits the water. Read more

Trout Magnet Bugs imitate the food source of trout. The size, shape, and color will fool the wariest of fish. Read more

Contains (4) bodies and (2) 1/64oz size 6 long-shank hooks. Read more

Sometimes you just need a smaller bait to draw in some attention. The Strike King Rage Baby Bug takes one of your favorite lures and scales it down! Don't let the smaller size fool you, this bait still packs a punch to draw in some trophy Bass! The compac Read more

If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in a violent frenzy! Exclusive design features 2 realistic pincers and a long, slender body engineered to create lots of turbulence. For best re Read more