Creature Baits

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. Read more

The soft, yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait. Read more

Contains (4) bodies and (2) 1/64oz size 6 long-shank hooks. Read more

The Googan Baits Bandito Bug puts off an insane strike-enticing action the second it hits the water. Read more

Berkley Gulp! truly is the next generation in soft bait! Read more

Sometimes you just need a smaller bait to draw in some attention. The Strike King Rage Baby Bug takes one of your favorite lures and scales it down! Don't let the smaller size fool you, this bait still packs a punch to draw in some trophy Bass! The compac Read more

Crafted for versatility with the power to thump and vibrate at all retrieve speeds. Read more

The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues to be the standard-bearer for this category. Read more

So real , even the fish can't tell ! Read more

The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait. Read more

Is your favorite soft bait the Bandito Bug? Do you wish that it would fit better on a smaller jig? This is perfect for you. At 3.3" the Junior Bandito Bug is perfect as a jig trailer or for the picky fish that just won't bite anything else. The same fish- Read more

Designed by the Googan Squad, the Googan Baits Trench Hawg 4.75" is a scaled-down version of the original Trench Hawg. Read more