Creature Baits

Berkley Gulp! truly is the next generation in soft bait! Read more

Just like the real thing, fish just can’t pass up the Nikko Hellgrammite.  Read more

The soft, yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait. Read more

Designed by the Googan Squad, the Googan Baits Trench Hawg 4.75" is a scaled-down version of the original Trench Hawg. Read more

Trout Magnet Bugs imitate the food source of trout. The size, shape, and color will fool the wariest of fish. Read more

Crafted for versatility with the power to thump and vibrate at all retrieve speeds. Read more

Crafted for versatility with the power to thump and vibrate at all retrieve speeds. Read more

The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues to be the standard-bearer for this category. Read more

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. Read more

So real , even the fish can't tell ! Read more

The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait. Read more

Featuring the same great features as the original Rage Craw, the Strike King Rage Tail Ned Craw has been downsized to fit your favorite Ned Jigs. Unique in its ability to create a huge amount of vibration, with the slightest movement of the rod tip, the c Read more