Soft Stick Baits

The YUM Dinger was designed to be fished in a variety of ways, Texas rigged, wacky style, on a Carolina rig and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist. Read more

Incorporating the familiar profile and irresistible action found in the hugely popular Finesse TRD™, the upsized Big TRD draws even more attention to help trigger even bigger bites. Read more

The Finesse TRD is designed specifically for the finesse style of fishing, more commonly known as the Ned Rig. Read more

You asked for bulk packs of YUM Dingers, so here they are. The Dinger became an instant bass fishing classic lure. Read more

So real , even the fish can't tell ! Read more

So real , even the fish can't tell ! Read more

Heavily salt impregnated for a fast sink rate and the flexibility and flotation properties of the plastic material gives it more action than similar baits on the market. Read more

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. Read more

Remember this bait is for finesse applications. So, fish with light gear and remember to stay patient as you slowly work your bait. Often times less is more when fishing a Ned Rig style bait so chill out and let the Googan Baits Rattlin' Ned do the work f Read more

Designed by the GOOGAN SQUAD, that's right Jon B, Justin and the rest of the gang put their heads together and put a Googan spin on the classic soft plastic stickbait. Pond, river, creek, and lake bass will all fall victim to the strike causing action and Read more