Swimbaits

Little Dippers are a scaled down version of the Skinny Dipper with the same great action.   Read more

A segmented body and thin paddle tail allow the PaddlerZ to be fished as twitch-, wake-, or swimbaits, on both fast and slow retrieve speeds. Perfect whether paired with a jighead or a weighted swimbait hook, the PaddlerZ is ideal for inshore saltwater ap Read more

Reaction Innovation's creativity has once again developed a bait that will put fish in the boat when others won't. The Skinny Dipper is a soft plastic bait that can be effective in and around all types of structure. Read more

The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! The finely cut tails cause the bait to swim perfectly at even the slowest speeds. The Easy Shiner has become a staple in the Tournament Cicuits Read more

The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! The finely cut tails cause the bait to swim perfectly at even the slowest speeds. The Easy Shiner has become a staple in the Tournament Cicuits Read more

A new versatile soft swim bait, the Jackall Rhythm Wave will trigger the right bite. Read more

The PowerBait® Gilly is Pro Designed by Bassmaster Classic® Champion Mike “IKE” Iaconelli. Read more

The Strike King® Shadalicious is a soft swimbait designed to catch more and bigger fish. Read more

The Keitech FAT Swing Impact redefines swimbait performance. Read more

The in line ribs and below the belly boot style tail on the Saucy Swimmer are designed to grab and disperse water while swimming to give the tail an irresistible wagging kick and the body a natural wobbling motion.  Read more

Designed to provoke an immediate reaction, the Strike King® Rage Swimmer looks great out of the water, and even better below the surface. Read more

The Strike King® KVD Perfect Plastics Blade Minnow started out to be a great trailer. It ended up as a great all-around bait! Read more