Shimano

The sleeping giant rests no longer. The new Ultegra is a feature-packed powerhouse, offering premium performance for all anglers. Read more

At the heart of the Sedona FI line of spinning reels is Shimano’s state-of-the-art technology, the HAGANE Gear. Read more

Never satisfied with “good enough”, Shimano always finds another way to improve your fishing experience. Introducing the new Shimano Stradic, the product of CONTINUOUS EVOLUTION. Read more

Sculpted from over a decade of engineering advancement and a rich lineage of predecessors, the new Vanford tests the boundaries of technology and engineering found in spinning reels. Read more

Sienna is a well-balanced, high performance built reel at an amazingly affordable price. Read more

Sienna rear drag reels offer anglers Shimano performance in an affordable and compact package. Read more

Shimano didn't just design the new Nexave series of spinning reels to look good in hand. Read more

The Spirex FG features QuickFire II for easy, one-handed casts and 5+1 bearings for smooth-as-silk retrieves. Read more

The new Nasci series of spinning reels answers the call for anglers demanding smoothness and durability in multiple fishing applications. Read more